Shopping centres
Arcade games for shopping centres and retail
A shopping centre promotion has to work all day, every day, with nobody standing next to it. Branded arcade games on a slim touch-screen totem or a big screen draw shoppers in, run themselves, and collect sign-ups for the centre or its retailers.
Why it works
- Portrait touch-screen totems fit walkways and malls; no joystick, no extra kit.
- The arcade looks after itself: it returns to the welcome screen after every game and cycles the leaderboards and promo slides in between.
- Daily leaderboards keep regular shoppers coming back to beat yesterday’s score.
A set-up that works
- A portrait touch-screen totem, or a big screen in an atrium
- Promo slides for the centre’s offers and its retailers
- A daily leaderboard with a voucher for the top score
- Sign-up with the centre’s consent wording for its newsletter
Ideas
Partner with the centre’s retailers: each one gets a promo slide, and the weekly winner gets a voucher. The CSV export makes the centre’s newsletter list grow every day.
Everything here is set up in software, so it can change from one event to the next. How it works →
Games that suit shopping centres
Questions
What screens and hardware does it run on?
A large TV (we use 85-inch screens), a projector, an arcade cabinet or a touch-screen totem. It works in landscape or portrait, with an arcade joystick and buttons, a gamepad or touch. Two players can play side by side on one screen.
How does the data capture work?
A QR code sits on the welcome screen. Guests scan it with their phone camera, fill in a short form and press play; the arcade then greets them by name and their score goes on the leaderboard under that name. You choose the fields (name, email, phone, company, postcode and a question of your own), whether each one is optional or required, and the wording of the consent tick box. Everything is listed in your online portal and downloads as a CSV file.
Can people play without giving their details?
Yes, if you want. Sign-up can be off, optional or required to play. With it off or optional, guests just press start and type a name with the joystick at the end of the game.
Is it suitable for all ages?
Yes. The games are easy to pick up, games last a minute or two, and there is nothing unsuitable for families or a corporate audience.
Other places it works
Exhibitions & trade shows
Draw visitors to your stand and leave with their details.
Find out more →Brand activations & roadshows
Your brand in the games at every stop of the tour.
Find out more →Product launches
Put the new product inside the game itself.
Find out more →Corporate events & parties
Company leaderboards, two-player battles, team bragging rights.
Find out more →Festivals & outdoor events
Sponsor areas that keep playing when the signal drops.
Find out more →Venues & bars
A branded arcade on your own screens, managed online.
Find out more →Staff engagement
Team competitions in the office or at the summer party.
Find out more →A branded arcade for your shopping centres
Tell us about it and we will suggest the right games, screens and set-up.