Data capture & lead generation
Data capture games guests actually want to play
The arcade gives people a reason to stop; the sign-up gives you a way to follow up. Guests scan a QR code on the welcome screen, fill in a short form on their own phone and play under their own name.
How sign-up works
- Scan. The QR code is on the welcome screen. Guests use their phone camera: there is no app to download.
- Fill in. A short form in your branding asks only for what you have chosen, with your consent wording.
- Play. The arcade greets them by name. Their score goes on the leaderboard under that name, and their contact details never appear on screen.
- Follow up. Every sign-up appears in your online portal, with their best score, ready to download as a CSV file.
Because guests use their own phones, there is no shared tablet to queue at and nobody has to type an email address with a joystick.
You choose what to collect
The fields
Name, plus any of: email, phone (email or phone, or both), company, postcode, and one question of your own, such as “What is your role?” or “When does your contract renew?”
Off, optional or required
Set each field separately. Sign-up itself can be off, optional (play straight away, or sign up for the leaderboard) or required to play, for example for a prize draw.
Your consent wording
Write the tick-box text in your own words. It is a separate, unticked box, so guests choose whether they want to hear from you.
Built with UK GDPR in mind
- Only the fields you switch on are asked for: no hidden extras
- Marketing consent is a separate choice, never pre-ticked
- Names on the leaderboard can be shortened to a first name and initial
- Contact details are never shown on any screen
- You can remove a guest’s details on request from your portal
- Each event’s sign-ups and scores are kept with that event, so they are easy to export event by event
You decide why the data is collected and how it is used, so you are the data controller. Our guide to GDPR and data capture at events explains the main rules in plain English.
When the internet drops
Exhibition halls are notorious for busy Wi-Fi. The arcade keeps playing without a connection: the QR code is hidden while it is offline, guests can still type their name on the arcade, and every score is saved and sent to your portal as soon as the connection returns.
Data capture questions
How does the data capture work?
A QR code sits on the welcome screen. Guests scan it with their phone camera, fill in a short form and press play; the arcade then greets them by name and their score goes on the leaderboard under that name. You choose the fields (name, email, phone, company, postcode and a question of your own), whether each one is optional or required, and the wording of the consent tick box. Everything is listed in your online portal and downloads as a CSV file.
Is the data capture GDPR friendly?
It is built for it. Guests see your consent wording and choose whether to tick it, only the fields you switch on are asked for, contact details are never shown on the screen, and you can remove a guest’s details on request. You decide what the data is used for, so you stay in control of it as the data controller; we can help you word the consent text.
Can people play without giving their details?
Yes, if you want. Sign-up can be off, optional or required to play. With it off or optional, guests just press start and type a name with the joystick at the end of the game.
Does it need an internet connection?
No. The games, leaderboards and name entry all run on the arcade itself, so a poor venue connection never stops play. When it is online it also shows the QR sign-up code and sends scores and sign-ups to your portal; anything collected while offline is uploaded automatically when the connection comes back.
Collect better leads at your next event
Tell us which details you need and we will set the sign-up up for you.