Questions & answers

Custom branded arcade games: your questions answered

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Branding

What is a custom branded arcade machine?

It is a big-screen arcade with games made to look like your brand. Your logo, colours, font and backgrounds are on every screen, and your own pictures appear inside the games: your logo as the targets, your product on the blocks. Guests play, enter a name, and compete on a live leaderboard. If you want their details too, they can scan a QR code and sign up on their own phone.

What can you brand in the games?

The welcome screen, the game menu, the leaderboards and the games themselves. That means your logo, two brand colours and a text colour, one of four font styles, a background (colour, gradient, picture or video), your headline and prize message, a scrolling ticker and up to six promo slides. Inside the games we can put your pictures on the Alien Armada targets, the Sky Stack blocks and the Maze Raider characters, and use your backgrounds in Sky Stack, Neon Drop and Lava Peak.

How quickly can the branding be done?

Quickly, because nothing is printed: the branding is set up in software. Send us your logo (PNG or SVG), brand colours and any product pictures, and we set it up and show you how it looks. Changes can be made right up to the event, even from our office while the arcade is on site.

Can we choose which games are available?

Yes. Show all seven in the game menu, pick a few, or lock the arcade to a single game, which is ideal for a one-game challenge with one leaderboard. You can also set the difficulty, number of lives and a time limit.

Hire, buy and cost

How much does it cost to hire a branded arcade machine?

It depends on how many days the arcade is live, the format (big screen, cabinet or totem, with or without a second screen), how much custom artwork the branding needs, and the venue and its set-up times. Send us those details through the enquiry form and we will send you a quote.

Do you deliver and set up the arcade?

Yes, when you hire it we deliver it, set it up, check everything is working and collect it afterwards. Tell us the venue, date and times when you enquire and we will confirm what is involved.

Can we buy it instead of hiring?

Yes. Venues and event companies can run the arcade on their own screens with a subscription: your own branding for each client or event, your own leaderboards and data, updates included, and everything managed from an online portal.

What games attract visitors to an exhibition stand?

Games people already know how to play, that are quick to finish and fun to watch: a stacker, an invaders-style shooter or a falling-blocks puzzle on a big screen, with a leaderboard and a prize. A visible leaderboard brings people back to beat the score. See exhibition and trade show games.

Data capture and privacy

How does the data capture work?

A QR code sits on the welcome screen. Guests scan it with their phone camera, fill in a short form and press play; the arcade then greets them by name and their score goes on the leaderboard under that name. You choose the fields (name, email, phone, company, postcode and a question of your own), whether each one is optional or required, and the wording of the consent tick box. Everything is listed in your online portal and downloads as a CSV file.

Is the data capture GDPR friendly?

It is built for it. Guests see your consent wording and choose whether to tick it, only the fields you switch on are asked for, contact details are never shown on the screen, and you can remove a guest’s details on request. You decide what the data is used for, so you stay in control of it as the data controller; we can help you word the consent text.

Can people play without giving their details?

Yes, if you want. Sign-up can be off, optional or required to play. With it off or optional, guests just press start and type a name with the joystick at the end of the game.

Leaderboards and prizes

Can the leaderboard show on another screen?

Yes. Any TV or screen on the venue network can show the live leaderboard, and there is also a web link you can put on any screen anywhere, such as a reception display or a big screen above the stand. New scores appear straight away, with a celebration when someone takes the top spot.

How do prizes and competitions work?

Put your prize message on the welcome screen ("Top score today wins…"). The leaderboard keeps today’s top 10 and the all-time top 25 for each game, and an event can have its own leaderboard that you reset when you like. At the end of the day you know exactly who won, and with sign-up switched on you have their contact details too.

Can two people play at once?

Yes. Two players can play side by side on the same screen, each with their own controls, and the higher score goes on the leaderboard.

Screens, internet and audience

What screens and hardware does it run on?

A large TV (we use 85-inch screens), a projector, an arcade cabinet or a touch-screen totem. It works in landscape or portrait, with an arcade joystick and buttons, a gamepad or touch. Two players can play side by side on one screen.

Does it need an internet connection?

No. The games, leaderboards and name entry all run on the arcade itself, so a poor venue connection never stops play. When it is online it also shows the QR sign-up code and sends scores and sign-ups to your portal; anything collected while offline is uploaded automatically when the connection comes back.

Is it suitable for all ages?

Yes. The games are easy to pick up, games last a minute or two, and there is nothing unsuitable for families or a corporate audience.

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