Brand activations
Arcade games for brand activations and roadshows
An activation needs people to interact with the brand, not just walk past it. Branded arcade games put your logo, colours and products in their hands for a minute or two, and leave you with sign-ups and a leaderboard full of names.
Why it works
- Everything on screen is your brand, so every play is a minute of attention on it.
- Each stop of a tour can have its own branding and leaderboard, and the arcade switches to the next event by itself.
- Opt-in sign-up gives you contacts who chose to hear from you, which is worth far more than a pile of flyers.
A set-up that works
- A big screen or a cabinet as the centrepiece of the space
- Your products as the in-game targets and blocks
- A separate event (and leaderboard) for each stop of the tour
- Optional sign-up with a clear, friendly consent message
Ideas
Give each city its own champion and a final at the last stop. Use the promo slides between games for your social handles and the hashtag, and the scrolling ticker for the prize.
Everything here is set up in software, so it can change from one event to the next. How it works →
Games that suit brand activations
Questions
What can you brand in the games?
The welcome screen, the game menu, the leaderboards and the games themselves. That means your logo, two brand colours and a text colour, one of four font styles, a background (colour, gradient, picture or video), your headline and prize message, a scrolling ticker and up to six promo slides. Inside the games we can put your pictures on the Alien Armada targets, the Sky Stack blocks and the Maze Raider characters, and use your backgrounds in Sky Stack, Neon Drop and Lava Peak.
How quickly can the branding be done?
Quickly, because nothing is printed: the branding is set up in software. Send us your logo (PNG or SVG), brand colours and any product pictures, and we set it up and show you how it looks. Changes can be made right up to the event, even from our office while the arcade is on site.
How does the data capture work?
A QR code sits on the welcome screen. Guests scan it with their phone camera, fill in a short form and press play; the arcade then greets them by name and their score goes on the leaderboard under that name. You choose the fields (name, email, phone, company, postcode and a question of your own), whether each one is optional or required, and the wording of the consent tick box. Everything is listed in your online portal and downloads as a CSV file.
How do prizes and competitions work?
Put your prize message on the welcome screen ("Top score today wins…"). The leaderboard keeps today’s top 10 and the all-time top 25 for each game, and an event can have its own leaderboard that you reset when you like. At the end of the day you know exactly who won, and with sign-up switched on you have their contact details too.
Other places it works
Exhibitions & trade shows
Draw visitors to your stand and leave with their details.
Find out more →Product launches
Put the new product inside the game itself.
Find out more →Corporate events & parties
Company leaderboards, two-player battles, team bragging rights.
Find out more →Shopping centres & retail
Touch totems and big screens that run all day.
Find out more →Festivals & outdoor events
Sponsor areas that keep playing when the signal drops.
Find out more →Venues & bars
A branded arcade on your own screens, managed online.
Find out more →Staff engagement
Team competitions in the office or at the summer party.
Find out more →A branded arcade for your brand activations
Tell us about it and we will suggest the right games, screens and set-up.