Custom branding
Custom branded arcade games, down to the last pixel
Your brand is not a sticker on the side: it is inside the games. Your logo becomes the targets, your product stacks into the tower, and your colours, font and messages are on every screen, from the welcome screen to the leaderboard.
Three example brands, one arcade
FIZZBOLT, HARBOURLINE and PETALWAVE are made-up brands we built to show what is possible. Each video is the real arcade, recorded on screen.
What you can brand
Every screen
- Your logo, on the welcome screen, the menu, beside every game and on the leaderboards
- A main colour, a second colour and a text colour, used everywhere
- One of four font styles: neon, retro pixel, bold or clean
- A background: the animated neon grid, a gradient, a plain colour, your own picture or a video
- Your headline, prize message, “press start” wording and a scrolling ticker
- Up to six promo slides shown between games: offers, sponsors, social handles
Inside the games
- Maze Raider: the player: your mascot, product or logo as the character
- Sky Stack: your picture on every block: a product, pack shot, logo or icon
- Alien Armada: the targets: every invader becomes your logo, product or icon
- Nova Swarm: your colours across the game screen and panels
- Lava Peak: your background behind the whole climb
- Neon Drop: your background behind the well
- Beat Smash: your colours for each of the four lanes
Leaderboards
- Your colours and logo on every leaderboard, on the arcade and on second screens
- Names shown in full, as a first name and initial, or first names only
- A list of words that are never shown, so the board stays clean
The sign-up page on guests’ phones
- Your title and subtitle above the form
- Your own consent wording and terms
- The fields you choose, and nothing else (data capture)
Artwork checklist
Send what you have and we will make it work. The more of these you can send, the more of the arcade becomes yours:
- Logo: PNG with a transparent background, or SVG, at least 1000 pixels wide
- Brand colours: hex codes (for example #FF2BD6) or your brand guidelines
- Product pictures or icons for targets, blocks and characters: square PNGs with transparent backgrounds, 512 pixels or more
- Backgrounds: 1920 × 1080 pixels (1080 × 1920 for portrait totems), JPG or PNG
- Promo slides: 1920 × 1080 pixels; we can design simple ones from your messages
- Words: your headline, prize message and consent wording
Pictures can be up to 10 MB each. No artwork yet? We can work from your website and brand guidelines.
Fast to change
Nothing is printed, so branding is quicker to set up than a cabinet wrap and can change at any time. We show you a preview before the event, and if something needs changing on the day, it can be changed from our office while the arcade is on site.
A different look for every event
Each event can have its own branding and its own leaderboard. The arcade switches to the newest event by itself, which suits roadshows, tours and venues that run a new campaign every month.
Branding questions
What can you brand in the games?
The welcome screen, the game menu, the leaderboards and the games themselves. That means your logo, two brand colours and a text colour, one of four font styles, a background (colour, gradient, picture or video), your headline and prize message, a scrolling ticker and up to six promo slides. Inside the games we can put your pictures on the Alien Armada targets, the Sky Stack blocks and the Maze Raider characters, and use your backgrounds in Sky Stack, Neon Drop and Lava Peak.
How quickly can the branding be done?
Quickly, because nothing is printed: the branding is set up in software. Send us your logo (PNG or SVG), brand colours and any product pictures, and we set it up and show you how it looks. Changes can be made right up to the event, even from our office while the arcade is on site.
Can we choose which games are available?
Yes. Show all seven in the game menu, pick a few, or lock the arcade to a single game, which is ideal for a one-game challenge with one leaderboard. You can also set the difficulty, number of lives and a time limit.
See your brand in the games
Send your logo and colours with your enquiry and we will show you how your arcade could look.