Product launches
Launch your product inside the game
At a launch, everybody should leave remembering the product. In a branded arcade game they spend a minute or two stacking it, shooting it or racing it around a maze, so they will.
Why it works
- The product itself is in the game: on every Sky Stack block, as the Alien Armada targets or as the Maze Raider character.
- The headline, ticker and promo slides carry the launch message between games.
- A prize of the product rewards the top score and gives guests a reason to come back.
A set-up that works
- Product pack shots as transparent PNGs for the blocks and targets
- The launch name as the headline and the key message in the ticker
- One game locked on for a single launch-day leaderboard
- Sign-up optional, with consent to hear about the launch
Ideas
Lock the arcade to the game that shows the product best (usually Sky Stack or Alien Armada) and run one leaderboard for the whole launch. Invite press and guests to beat the founder’s score.
Everything here is set up in software, so it can change from one event to the next. How it works →
Questions
What can you brand in the games?
The welcome screen, the game menu, the leaderboards and the games themselves. That means your logo, two brand colours and a text colour, one of four font styles, a background (colour, gradient, picture or video), your headline and prize message, a scrolling ticker and up to six promo slides. Inside the games we can put your pictures on the Alien Armada targets, the Sky Stack blocks and the Maze Raider characters, and use your backgrounds in Sky Stack, Neon Drop and Lava Peak.
How quickly can the branding be done?
Quickly, because nothing is printed: the branding is set up in software. Send us your logo (PNG or SVG), brand colours and any product pictures, and we set it up and show you how it looks. Changes can be made right up to the event, even from our office while the arcade is on site.
Can we choose which games are available?
Yes. Show all seven in the game menu, pick a few, or lock the arcade to a single game, which is ideal for a one-game challenge with one leaderboard. You can also set the difficulty, number of lives and a time limit.
How do prizes and competitions work?
Put your prize message on the welcome screen ("Top score today wins…"). The leaderboard keeps today’s top 10 and the all-time top 25 for each game, and an event can have its own leaderboard that you reset when you like. At the end of the day you know exactly who won, and with sign-up switched on you have their contact details too.
Other places it works
Exhibitions & trade shows
Draw visitors to your stand and leave with their details.
Find out more →Brand activations & roadshows
Your brand in the games at every stop of the tour.
Find out more →Corporate events & parties
Company leaderboards, two-player battles, team bragging rights.
Find out more →Shopping centres & retail
Touch totems and big screens that run all day.
Find out more →Festivals & outdoor events
Sponsor areas that keep playing when the signal drops.
Find out more →Venues & bars
A branded arcade on your own screens, managed online.
Find out more →Staff engagement
Team competitions in the office or at the summer party.
Find out more →A branded arcade for your product launches
Tell us about it and we will suggest the right games, screens and set-up.